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There is something profoundly unsettling about the way creation is being stripped of its meaning. More and more often, success is not determined by the intrinsic value of a work, but by the image it builds around its creator. Talent becomes secondary to perception, content is sacrificed in favor of a narrative that places the author at the center rather than what is being created. Young, beautiful, successful—this is what matters. But what remains when the curtain falls? When the noise fades and all that is left is the work itself, fragile and bare, unable to stand on its own?
GOLD DIGGER is born from this sense of disillusionment. It is the first chapter of a larger journey, an exploration that will continue in the next collection. Here, we are immersed in the sleep of reason, in a golden glow that does not illuminate but blinds. The gleam of brass deceives, making us believe it is gold, but the truth lies beneath. One can pretend to be something they are not, one can adorn emptiness with an alluring shine, but in the end, what lacks substance remains hollow. Social validation, admiration, hype—these things promise to fill the void, yet they only make it more evident.
The golden pins, placed on flat, monochrome surfaces, symbolize this illusion. Like medals of merit, they seem to hold deep meaning, yet they are nothing more than empty embellishments. They exist solely to be seen, to reflect light and draw attention, just like a fashion industry that has lost its purpose and now thrives only on status and perception. In this dynamic, the creator is no longer an artist, but a product. Their worth is not measured by what they express, but by how much they can make people talk about them.
This collection is both a critique and a cry of frustration. The pursuit of beauty has been corrupted by competition, by the need to appear rather than to express. And yet, fashion and art should not be a race for recognition. The only true challenge is with ourselves, with the depth of our thoughts, with the honesty of our choices. GOLD DIGGER is the first step toward reclaiming the meaning of creation. Because to create should not be a means to exist in the eyes of others, but an essential act to give voice to what we feel inside.