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I clearly remember moments from my childhood when, faced with difficult, oppressive, overwhelming situations, I was forced to completely disconnect and shut myself inside a sort of bubble.
It was the only way to cope: to remain motionless while everything continued to rain down on me. I can't fully describe that feeling, but I remember it clearly: a suspension that kept me safe, a necessary, induced detachment
This collection stems precisely from that condition. Everything converges towards that state that I have never fully defined but that has always been with me. I discovered that it is not only mine, I recognized it in others
The name, apatia (apathy), came about in one of those moments when I was standing still, trying to detach myself. The same person who had caused that condition put into words what I was feeling, defining that silence and detachment.
I don't know technically what it is, but I know it happened and still happens, albeit in a different way. Today, I no longer experience it as I did when I was a child, but that feeling has never really gone away.
The design choices speak to this: the inverted rivet, the backgrounds left as they are, the absence of color. Every detail conveys that suspension, that detachment that is neither indifference nor resignation, but a way of holding chaos together.
The viewer may perhaps perceive the same thing: the detachment, the suspension, the moment when everything slows down and you feel both alone and understood. This collection speaks of what cannot be seen but can be felt.
I don't know exactly when this collection was created. I'm writing this on September 28, shortly after the second anniversary of the project, which I even forgot to celebrate. The collection was ready last July. After shooting it, I felt a strong aversion to all past collections, including this one. I realized, as always, that towards the end I gave up and left behind essential parts: the finishing touches on the garments, the photos, the videos.
For me, this marks a turning point, even if it is not obvious: I finally understood that attention must be paid not only to what is behind the project, but also to what makes it usable. This way, the message is understandable without having to resort to long captions, which I will continue to write for the few who actually read them.